AI & the web
Analytics
Collecting and interpreting data to understand activity and support decisions.
In everyday use
A team reviews which pages people use before downloading a resource.
What to keep in mind
Reports are only as useful as their definitions, data quality and interpretation.
Also searched as: web analytics
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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