Internet culture
Clickbait
A headline or preview designed to draw clicks, often by withholding or exaggerating information.
In everyday use
“You won't believe what happened next” leads to an ordinary update.
What to keep in mind
An interesting headline is not automatically clickbait; the promise matters.
Also searched as: click bait
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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