Content & creators
Cross-posting
Publishing the same or very similar content on more than one platform.
In everyday use
A brand shares the same announcement on two social accounts.
What to keep in mind
It may be useful, but it is not the same as adapting the content.
Also searched as: crossposting, cross posting
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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