AI & the web
E-E-A-T
Experience, expertise, authoritativeness and trustworthiness: qualities used in Google's guidance for assessing content.
In everyday use
An author explains their experience and gives evidence for a claim.
What to keep in mind
E-E-A-T is not a single score you can buy or add through a plugin.
Also searched as: Experience expertise authoritativeness trustworthiness, EEAT
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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