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Internet culture

E-girl

A label for an internet-influenced fashion and makeup aesthetic, often associated with TikTok.

In everyday use

A makeup tutorial discusses an e-girl-inspired look.

What to keep in mind

It can be used neutrally or dismissively; do not treat the label as a judgement about someone's behaviour.

Also searched as: egirl

Further reading

Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.

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