Tools & services
Google Ads
Google's advertising platform for creating and evaluating paid placements across its supported surfaces.
In everyday use
A business reviews a paid-search campaign through Google Ads.
What to keep in mind
An account needs appropriate settings and measurement; paying does not guarantee sales.
Also searched as: AdWords
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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