Internet culture
L4L
“Like for like”: an invitation to exchange likes.
In everyday use
A comment offers L4L under a new post.
What to keep in mind
Reciprocal likes can distort engagement without bringing a relevant audience.
Also searched as: like for like
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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