Tools & services
Mailchimp
An email marketing service associated with mailing lists, campaigns and automation.
In everyday use
A business considers Mailchimp for managing consented email communications.
What to keep in mind
Using an email service does not itself establish permission to market to a contact.
Also searched as: Mailchimp platform
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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