AI & the web
Nofollow
A link relationship value used to indicate that a link should not imply endorsement or normal ranking credit.
In everyday use
A publisher qualifies a link it does not want to endorse.
What to keep in mind
It is a search hint, not a guarantee that nobody will visit the link. Sponsored and user-generated links have more specific relationship values.
Also searched as: rel=nofollow
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in ai & the web
Page updated .