AI & the web
Open Graph
A metadata protocol that describes a web page for rich previews and other uses.
In everyday use
A shared product link has a title, description and preview image.
What to keep in mind
Platforms may cache or interpret metadata differently. Test the actual preview.
Also searched as: OG metadata, Open Graph protocol
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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