AI & the web
OTT
Over the top: delivering media through internet services rather than a traditional distribution network.
In everyday use
Someone watches a programme through an internet streaming service.
What to keep in mind
OTT describes delivery, not necessarily a particular device or business model.
Also searched as: over the top
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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