Content & creators
Paid partnership
Content made as part of a commercial relationship between a creator and another business.
In everyday use
A creator is paid to demonstrate a product and labels the relationship.
What to keep in mind
Disclosure requirements vary; a label should not hide important commercial context.
Also searched as: sponsored content
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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