Content & creators
Retention
How well content keeps its viewers or readers over time.
In everyday use
A video chart shows many viewers leaving during the introduction.
What to keep in mind
Content retention is different from customer retention; check the context.
Also searched as: audience retention
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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