Internet culture
S4S
“Shoutout for shoutout”: an offer to exchange account recommendations.
In everyday use
Two accounts discuss an S4S arrangement.
What to keep in mind
An exchange is not an independent endorsement; disclose commercial arrangements where relevant.
Also searched as: shoutout for shoutout
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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