Platforms & communities
Social listening
Following public conversations to understand what people are saying about a topic or brand.
In everyday use
A team reviews recurring customer questions and complaints.
What to keep in mind
Counting mentions is only part of listening; context matters.
Also searched as: social media listening
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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