Platforms & communities
Social media manager
Someone who plans, publishes and evaluates an organisation's social media activity.
In everyday use
A manager coordinates content, responses and reporting across accounts.
What to keep in mind
Responsibilities differ by organisation; one person may not do every specialist task.
Also searched as: SMM, social media management
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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