Content & creators
UGC
User-generated content: material made by users rather than the organisation itself.
In everyday use
A customer posts a photo of a product they bought.
What to keep in mind
Paid “UGC-style” creator ads are not automatically unpaid customer opinions.
Also searched as: user generated content, user-generated content
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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