Internet culture
VSCO girl
A fashion and lifestyle stereotype associated with the VSCO app and a recognisable casual aesthetic.
In everyday use
A historical meme describes scrunchies and reusable bottles as a VSCO-girl look.
What to keep in mind
The label is a cultural shorthand, not an accurate profile of everyone using the app.
Also searched as: VSCO GIRL
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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