Content & creators
Watch time
The amount of time viewers spend watching content within a defined reporting scope.
In everyday use
A report shows that viewers spent a total of two hours watching a video.
What to keep in mind
Total watch time and average watch time answer different questions.
Also searched as: view duration
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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