Every Way to Market Anything
Acast Marketplace
A way to buy advertising across participating podcasts, including recorded adverts or sponsorships read by a host. These are different arrangements.
- Example
- A bookshop investigates sponsoring a relevant books podcast with a host-read message.
- What you need
- Current buying access, a suitable show or audience, approved script, offer details and budget.
- A first test
- Choose between a recorded advert and a host-read sponsorship, then check the deliverables and approval process.
- Who it may suit
- Businesses whose offer fits the audience or subject of a participating show.
Prepare your own test
Copy the prompt below into your own AI assistant. It will help you work through your audience, offer, location, time and budget. If you are unsure, say so. Review its suggestions before acting.
Read or copy the prompt manually
Help me understand and plan a first step with Acast Marketplace. I am not a marketing expert. Explain unfamiliar words and ask a few questions at a time. If I do not know an answer, help me work it out rather than assuming.
Fill in what you know. Leave anything unclear as “not sure”.
Business or idea: [your answer]
What I offer: [your answer]
Who I want to reach: [your answer]
Country or local area: [your answer]
What I want people to do: [your answer]
Maximum budget and currency: [your answer]
Time I can spend: [your answer]
Website, shop or materials already ready: [your answer]
Guide notes — verify the exact format and market:
What it is: A way to buy advertising across participating podcasts, including recorded adverts or sponsorships read by a host. These are different arrangements.
Illustrative example: A bookshop investigates sponsoring a relevant books podcast with a host-read message.
May suit: Businesses whose offer fits the audience or subject of a participating show.
What I need: Current buying access, a suitable show or audience, approved script, offer details and budget.
First step: Choose between a recorded advert and a host-read sponsorship, then check the deliverables and approval process.
Help me assess this option before planning an advert. Ask a few questions at a time and explain unfamiliar terms. Check official current country access, buying route, format, usage rights, production requirements and complete costs if browsing is available; otherwise list what I must verify. For podcasts distinguish host-read sponsorship from a recorded advert. Do not invent audience sizes, prices or guaranteed results. If appropriate, draft one clear message and propose a bounded test with one useful measure and a stopping rule. Do not publish, record my voice, buy, open accounts or contact anyone.
Further reading
The experiment is editorial planning guidance. Provider availability, fees and requirements need checking for your location before use.
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