Every Way to Market Anything
Meta Click-to-Message Ads
An advert that opens a chat with your business when someone taps it.
- Example
- A salon invites someone to ask about a treatment before booking.
- What you need
- An eligible advertising account, a supported business messaging account and a reply process.
- A first test
- Choose one question the advert will invite and prepare a useful answer before buying traffic.
- Who it may suit
- Businesses where customers commonly ask questions before buying, and staff can answer.
Prepare your own test
Copy the prompt below into your own AI assistant. It will help you work through your audience, offer, location, time and budget. If you are unsure, say so. Review its suggestions before acting.
Read or copy the prompt manually
Help me understand and plan a first step with Meta Click-to-Message Ads. I am not a marketing expert. Explain unfamiliar words and ask a few questions at a time. If I do not know an answer, help me work it out rather than assuming.
Fill in what you know. Leave anything unclear as “not sure”.
Business or idea: [your answer]
What I offer: [your answer]
Who I want to reach: [your answer]
Country or local area: [your answer]
What I want people to do: [your answer]
Maximum budget and currency: [your answer]
Time I can spend: [your answer]
Website, shop or materials already ready: [your answer]
Guide notes — check current provider requirements before acting:
What it is: An advert that opens a chat with your business when someone taps it.
Example (illustrative): A salon invites someone to ask about a treatment before booking.
May suit: Businesses where customers commonly ask questions before buying, and staff can answer.
What is needed: An eligible advertising account, a supported business messaging account and a reply process.
First step: Choose one question the advert will invite and prepare a useful answer before buying traffic.
Check whether this option fits my situation. Ask about missing information, a few questions at a time. Verify current official availability, eligibility, costs and relevant permissions if you can browse; otherwise list what needs checking. Do not invent results, prices or audience figures. Help me prepare one small test with a spending ceiling, one useful measure and a stopping rule. Explain each step plainly. Do not publish, spend money, open accounts or contact anyone.
Further reading
The experiment is editorial planning guidance. Provider availability, fees and requirements need checking for your location before use.
Page updated .