Every Way to Market Anything
Google App Campaigns
Campaigns that advertise an app and help eligible users install it or return to it.
- Example
- An app developer promotes a language-learning app to potential users.
- What you need
- A published eligible app, accurate store information, advert materials and appropriate measurement.
- A first test
- Choose whether the goal is new users or an action by existing users; check that the app records it.
- Who it may suit
- Businesses with an actual mobile app.
Prepare your own test
Copy the prompt below into your own AI assistant. It will help you work through your audience, offer, location, time and budget. If you are unsure, say so. Review its suggestions before acting.
Read or copy the prompt manually
Help me understand and plan a first step with Google App Campaigns. I am not a marketing expert. Explain unfamiliar words and ask a few questions at a time. If I do not know an answer, help me work it out rather than assuming.
Fill in what you know. Leave anything unclear as “not sure”.
Business or idea: [your answer]
What I offer: [your answer]
Who I want to reach: [your answer]
Country or local area: [your answer]
What I want people to do: [your answer]
Maximum budget and currency: [your answer]
Time I can spend: [your answer]
Website, shop or materials already ready: [your answer]
Guide notes — check current official provider requirements:
What it is: Campaigns that advertise an app and help eligible users install it or return to it.
Example (illustrative): An app developer promotes a language-learning app to potential users.
May suit: Businesses with an actual mobile app.
What is needed: A published eligible app, accurate store information, advert materials and appropriate measurement.
First step: Choose whether the goal is new users or an action by existing users; check that the app records it.
Check whether this option fits my offer, audience and location before making a plan. Ask a few questions at a time. Verify official eligibility, current product naming, fees and relevant permissions if browsing is available; otherwise list what needs checking. Do not invent costs, access or results. Suggest one small test only if it is suitable, with a maximum spend, one useful measure and a stopping rule. Explain unfamiliar terms. Do not publish, pay, open accounts or contact anyone.
Further reading
The experiment is editorial planning guidance. Provider availability, fees and requirements need checking for your location before use.
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