Every Way to Market Anything
Google Display & Video 360
A professional workspace for buying and managing advertising space through participating websites, apps and other media partners. It is separate from a basic Google Ads campaign.
- Example
- An agency plans a video campaign across selected publishers for a national retailer.
- What you need
- Eligible access, a media buyer, suitable adverts, measurement and a complete quote for media and service fees.
- A first test
- Ask a qualified buying partner which relevant placements it can access and what the total test would cost.
- Who it may suit
- Agencies and businesses with specialist media-buying support and a campaign large enough to justify that support.
Prepare your own test
Copy the prompt below into your own AI assistant. It will help you work through your audience, offer, location, time and budget. If you are unsure, say so. Review its suggestions before acting.
Read or copy the prompt manually
Help me understand and plan a first step with Google Display & Video 360. I am not a marketing expert. Explain unfamiliar words and ask a few questions at a time. If I do not know an answer, help me work it out rather than assuming.
Fill in what you know. Leave anything unclear as “not sure”.
Business or idea: [your answer]
What I offer: [your answer]
Who I want to reach: [your answer]
Country or local area: [your answer]
What I want people to do: [your answer]
Maximum budget and currency: [your answer]
Time I can spend: [your answer]
Website, shop or materials already ready: [your answer]
Guide notes — confirm current access and buying terms:
What it is: A professional workspace for buying and managing advertising space through participating websites, apps and other media partners. It is separate from a basic Google Ads campaign.
Illustrative example: An agency plans a video campaign across selected publishers for a national retailer.
May suit: Agencies and businesses with specialist media-buying support and a campaign large enough to justify that support.
What I need: Eligible access, a media buyer, suitable adverts, measurement and a complete quote for media and service fees.
First step: Ask a qualified buying partner which relevant placements it can access and what the total test would cost.
Help me decide whether this specific option suits my business. Explain unfamiliar words and ask a few questions at a time. Distinguish the media supplier, buying platform and agency where relevant. Check official current access, placements, fees and technical requirements if browsing is available; otherwise tell me exactly what to check. Do not assume self-serve access or invent minimum budgets, audience sizes or results. Propose a small test only if appropriate, including total cost, one useful measure and a stopping rule. Do not buy, publish, open accounts or contact anyone.
Further reading
The experiment is editorial planning guidance. Provider availability, fees and requirements need checking for your location before use.
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