Every Way to Market Anything
Criteo
An advertising provider associated with commerce: reaching potential shoppers and, where permitted, showing relevant product adverts to people who have already shown interest.
- Example
- An online shop investigates showing an available item to a previous visitor who did not buy.
- What you need
- Current programme access, a product list where needed, lawful data handling, purchase tracking and budget.
- A first test
- Check product data and the tracking and consent requirements before considering visitor-based adverts.
- Who it may suit
- Product retailers with accurate stock information and enough traffic and margin to justify a test.
Prepare your own test
Copy the prompt below into your own AI assistant. It will help you work through your audience, offer, location, time and budget. If you are unsure, say so. Review its suggestions before acting.
Read or copy the prompt manually
Help me understand and plan a first step with Criteo. I am not a marketing expert. Explain unfamiliar words and ask a few questions at a time. If I do not know an answer, help me work it out rather than assuming.
Fill in what you know. Leave anything unclear as “not sure”.
Business or idea: [your answer]
What I offer: [your answer]
Who I want to reach: [your answer]
Country or local area: [your answer]
What I want people to do: [your answer]
Maximum budget and currency: [your answer]
Time I can spend: [your answer]
Website, shop or materials already ready: [your answer]
Guide notes — confirm current access and buying terms:
What it is: An advertising provider associated with commerce: reaching potential shoppers and, where permitted, showing relevant product adverts to people who have already shown interest.
Illustrative example: An online shop investigates showing an available item to a previous visitor who did not buy.
May suit: Product retailers with accurate stock information and enough traffic and margin to justify a test.
What I need: Current programme access, a product list where needed, lawful data handling, purchase tracking and budget.
First step: Check product data and the tracking and consent requirements before considering visitor-based adverts.
Help me decide whether this specific option suits my business. Explain unfamiliar words and ask a few questions at a time. Distinguish the media supplier, buying platform and agency where relevant. Check official current access, placements, fees and technical requirements if browsing is available; otherwise tell me exactly what to check. Do not assume self-serve access or invent minimum budgets, audience sizes or results. Propose a small test only if appropriate, including total cost, one useful measure and a stopping rule. Do not buy, publish, open accounts or contact anyone.
Further reading
The experiment is editorial planning guidance. Provider availability, fees and requirements need checking for your location before use.
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