By Dario Cavallaro · Published · Updated
How to Check if AI Is Recommending Your Brand
You can inspect how AI products answer questions about your category and brand. Use a small set of realistic questions and record what happens. This gives you an observed sample of responses, not a score for your entire market or proof that customers saw them.
Build a prompt panel
List the real questions a potential customer would ask an AI to find someone like you — “best [category] for [need],” “how do I [problem you solve],” “alternatives to [competitor].” Start with a manageable set relevant to your audience and record the questions unchanged. These are your test set, and the best source for them is the same question bank you’d use for content.
Run them across the engines
Use the same questions in the products you can access. Google AI Overviews may appear for a search query rather than every request; record absence separately. Log the product, date, browsing or search mode, region and whether you were signed in. Note brand mentions, accuracy and cited URLs. A mention, a recommendation and a citation are three different observations.
Track it over time
Repeat the panel under similar conditions and preserve the responses. Responses can vary between runs, so record variation rather than attributing every change to your content. A comparison shows changes in the sample; it does not by itself prove which action caused them. There is no guaranteed update time or number of tests that establishes market-wide visibility.
What to do with what you find
If a detail is wrong, first check your own published information and the actual cited sources. Correct verifiable errors and keep important pages accessible. Google says existing SEO practices apply to its AI features; a particular answer format does not guarantee a citation.
Sources and scope
Reviewed on 4 October 2026. Google: AI features and your website.
Frequently asked questions
How do I know if ChatGPT or Perplexity recommends my brand?
Test a small set of realistic buyer questions in the products you can access. Record the date, search mode, region, response and cited URLs. Separate a mention from a recommendation or citation; Google AI Overviews may not appear for a query. This is a sample of responses, rather than proof of market-wide visibility.
What’s a good AI visibility score?
There is no universal target. Define your test questions and counting rules, then report mentions, recommendations and citations separately. State the number of responses sampled and check accuracy. A change in that sample does not establish that your content caused it.
Are there tools to track AI brand mentions?
You can begin with a manual log of the same questions and responses under recorded conditions. If you evaluate a tracking tool, check which products, regions and search modes it samples, and whether it separates mentions from citations. Its score describes its sample and method.