Marketing & measurement
Advertising
Paid communication intended to draw attention to an offering, message or organisation.
In everyday use
A business pays to show a product video to a selected audience.
What to keep in mind
Paid placement does not guarantee that the audience finds it relevant.
Also searched as: ads, advertisement
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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