Marketing & measurement
AOV
Average order value: order revenue divided by the number of orders in a defined scope.
In everyday use
A$600 across ten orders gives an AOV of A$60.
What to keep in mind
State whether refunds, tax and shipping are included.
Also searched as: average order value
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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