Marketing & measurement
Advocacy
Supporting or recommending a cause, person or brand to other people.
In everyday use
A satisfied customer voluntarily recommends a useful product.
What to keep in mind
Genuine advocacy differs from a paid endorsement; the relationship should be clear.
Also searched as: brand advocacy, employee advocacy
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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