Marketing & measurement
Attribution
Assigning credit for an outcome to earlier interactions.
In everyday use
An analytics tool credits a purchase to an ad click within its reporting window.
What to keep in mind
Models and windows differ; credited revenue is not proof that the ad caused all of it.
Also searched as: marketing attribution
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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