Marketing & measurement
Audience
The people who see, use or are intended to receive a message or offering.
In everyday use
A guide is written for people new to brand building.
What to keep in mind
The intended audience and the people actually reached may differ.
Also searched as: Pubblico
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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