Marketing & measurement
B2B
Business to business: activity in which a business serves or sells to other businesses.
In everyday use
A software company sells a team subscription to a design studio.
What to keep in mind
The buyer is still a person making decisions in an organisational context.
Also searched as: business to business
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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