Marketing & measurement
B2C
Business to consumer: activity in which a business serves or sells to individuals for their own use.
In everyday use
A shop sells a notebook to someone for personal use.
What to keep in mind
Some businesses serve both consumers and organisations.
Also searched as: business to consumer
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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