Marketing & measurement
BOFU
Bottom of funnel: the decision-oriented part of a marketing model.
In everyday use
Someone checks the price, delivery and fit before buying.
What to keep in mind
Remove uncertainty rather than manufacturing pressure.
Also searched as: bottom of funnel, bottom-of-funnel
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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