Marketing & measurement
Bounce rate
A metric describing visits or sessions that do not meet a system's engagement criteria.
In everyday use
In GA4, a non-engaged session contributes to bounce rate.
What to keep in mind
GA4 defines it as the inverse of engagement rate. It is not universally a one-page visit.
Also searched as: bounce
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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