Marketing & measurement
CAC
Customer acquisition cost: the relevant acquisition costs divided by new customers in a defined scope.
In everyday use
A team compares its sales and marketing cost with new customers acquired in the period.
What to keep in mind
Specify included costs and timing; it is not automatically the same as ad CPA.
Also searched as: customer acquisition cost
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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