Marketing & measurement
Co-marketing
Two or more organisations working together on marketing that serves a shared purpose.
In everyday use
Two complementary businesses produce a useful joint guide.
What to keep in mind
Agree responsibilities, attribution and audience permissions before sharing data.
Also searched as: co marketing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .