Marketing & measurement
Conversational commerce
Shopping or purchase-related help delivered through a conversation.
In everyday use
A customer asks about product fit through a messaging service before buying.
What to keep in mind
Clear identity, privacy and transaction terms still matter in a chat.
Also searched as: chat commerce
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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