Marketing & measurement
Conversion
A defined action you want a person to complete.
In everyday use
A purchase, booking or confirmed sign-up can be a conversion.
What to keep in mind
Define it before judging performance; not every conversion is revenue.
Also searched as: conversions
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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