Marketing & measurement
Conversion rate
The proportion of a defined starting group that completes a particular action.
In everyday use
Five purchases from 100 eligible visits gives 5% for that scope.
What to keep in mind
Platforms may use interactions rather than visits; specify the denominator.
Also searched as: CVR
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .