Marketing & measurement
Conversions API
A server-to-server method for sending eligible business events to an advertising platform, notably Meta.
In everyday use
A store sends a verified purchase event from its server.
What to keep in mind
It does not remove consent, privacy or event-deduplication responsibilities.
Also searched as: Conversion API, CAPI
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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