Marketing & measurement
CPC
Cost per click: advertising spend divided by the counted clicks.
In everyday use
A$20 spent for 40 link clicks gives A$0.50 per link click.
What to keep in mind
The click definition and attribution scope affect comparisons.
Also searched as: cost per click
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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