Marketing & measurement
CPL
Cost per lead: spend divided by the number of leads counted.
In everyday use
A$60 for 12 valid leads gives a CPL of A$5.
What to keep in mind
Cheap leads are not necessarily qualified buyers.
Also searched as: cost per lead
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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