Marketing & measurement
CPM
Cost per thousand impressions.
In everyday use
A$30 for 10,000 impressions gives a CPM of A$3.
What to keep in mind
It prices exposure, not purchases or unique people.
Also searched as: cost per mille, cost per thousand
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .