Marketing & measurement
CPR
Cost per result: spend divided by the outcome selected in an advertising report.
In everyday use
A campaign reports its cost per qualifying lead as its CPR.
What to keep in mind
Always say which result is counted; “result” is not a universal action.
Also searched as: cost per result
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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