Marketing & measurement
CPV
Cost per view: spend divided by the video views counted under the relevant definition.
In everyday use
A report divides A$20 of spend by 200 qualifying views to show A$0.10 CPV.
What to keep in mind
“View” criteria differ by platform and ad format.
Also searched as: cost per view
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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