Marketing & measurement
Crisis management
Preparing for and responding to an event that can seriously affect an organisation and its stakeholders.
In everyday use
A business investigates a product problem and communicates what it knows.
What to keep in mind
Accuracy and practical action matter more than trying to control every comment.
Also searched as: crisis communication
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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