Marketing & measurement
Cross-selling
Offering an additional, related product alongside a purchase or existing relationship.
In everyday use
A shop suggests a compatible case with a camera.
What to keep in mind
A useful complement is different from pressuring someone to buy unrelated extras.
Also searched as: cross sell
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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