Marketing & measurement
Crowdsourcing
Seeking contributions, ideas or work from a wider group of people.
In everyday use
A brand invites its audience to suggest names.
What to keep in mind
Be clear about credit, rights and how contributions will be used.
Also searched as: crowd sourcing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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