Marketing & measurement
CTR
Click-through rate: clicks divided by impressions, usually expressed as a percentage.
In everyday use
20 clicks from 1,000 impressions gives a CTR of 2%.
What to keep in mind
Specify which clicks are counted, such as link clicks or all clicks.
Also searched as: click through rate, click-through rate
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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