Marketing & measurement
Customer journey
The experiences and decisions a person goes through in relation to an offering.
In everyday use
Someone hears about a tool, compares options, buys and later asks for help.
What to keep in mind
The journey includes use and support, not just the purchase funnel.
Also searched as: buyer journey
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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